In September 2002, my husband and I inherited a family business that his father had established in 1946. Initially, we did not oversee its management due to our separate careers and ventures, believing that the long-serving manager had everything under control. Unfortunately, we were unaware of the looming financial troubles.

By early 2007, the situation had escalated to a crisis. A call from the bank revealed significant debts and an extensive list of nearly uncollectible accounts receivable, plunging the company towards bankruptcy. I was suddenly at a crossroads, needing to make a critical, life-altering decision.

Originally, I thought I could juggle my leadership role in a Direct Sales Company while managing the turnaround of the inherited business. However, I quickly realized the depth of commitment required was far greater than anticipated. It became clear that saving the company would require my full attention, leading me to step away from a career that had defined over two decades of my life.

During the initial days at the business, I took a deep dive into auditing the finances and addressing managerial issues, discovering myriad problems daily, especially runaway marketing costs with little return. I took charge of the advertising and marketing, implementing a strategic plan that significantly improved our SEO and launched targeted online marketing campaigns. These efforts soon resulted in increased sales.

Through hard work, including weeks with little sleep and more than 60 hours of work per week, I established effective systems that ultimately saved the business. Our revenue grew, and we were able to sell the company in 2019, which continues to thrive under new ownership.

Reflecting on those challenging times, I often wish that a tool like SPARK that My Freedom Digital offers had been available. Balancing both businesses was incredibly tough, and having such a resource could have made a significant difference. However, it's a new day, and I am thrilled that this innovative tool is now accessible to support today's women in business.

In 2010, I resumed a leadership role in the Direct Sales company. However, a year later, a major setback occurred when our 57-year-old Manager/Partner passed away suddenly. Once again, I had to focus entirely on the business, stepping away from my Direct Sales career permanently.

This journey inspired me to launch my marketing agency, My Freedom Digital, recognizing a common need among women in Direct Sales and other entrepreneurial roles for strategic, empathetic support.

Understanding the nuances of different businesses and the evolving market, My Freedom Digital offers an all-in-one software solution designed specifically for female Direct Sales Professionals. This tool is designed to propel their careers and business success forward.

My mission is heartfelt: to support women in business by addressing their frustrations, struggles, dreams, and goals. I'm dedicated to helping them achieve amazing progress through the unique strategies and tools we offer at My Freedom Digital.

Thank you for your interest!

Dolly Ferguson,