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My Story

How I Saved A Failing Business

Here's how it all began!

My husband and I inherited a company in September 2002. His father established the business in 1946.  We trusted the manager so we did not manage the business for five years because we had our own businesses and careers to run. We thought the company was doing well with the manager who had been running the business for many years. However, We were not aware that the business was on the verge of bankruptcy. When we discovered this reality, I stepped away from my career to take over the management of the troubled business.

When the bank got in touch with us to collect a debt, we discovered the company was deep in debt, had a huge, mostly uncollectible, accounts receivable, and very little money in the bank. I realized I needed to make some serious changes if I wanted to save this business.  We just could not stand to think about losing the business his father had spent so many ears building. It was an overwhelming situation. I didn't sleep much that first night. The next day I went to work to uncover all the many problems including how to deal with the manager.  

Every day I uncovered problem after problem. Among so many of these, I realized the marketing costs were out of control with very little results. Too many different ad agencies with no strategy or plan. I decided to take over the advertising and marketing and do it my self. I began by implementing an effective marketing plan. My first step was to improve the website's SEO ranking. I also created an online marketing campaign that targeted our ideal clients. As a result, we started to see an increase in sales almost right away. I was able to establish systems that were successful in turning the business around.

The business continued to grow, and we eventually were able to sell the business. Today, the company is thriving and success continues growing for the new owner. I owe much of this success to the marketing strategies that I implemented early on.

Because of this experience, I realized many businesses have a lot of the same problems and need help. They need a new business strategy. But, it is difficult for them to find someone who understands what they are going through and how to help. So I decided to start my own agency - My Freedom Digital, Small Business Agency. Without a good marketing Strategy your business success will be difficult, if at all.

I know good marketing strategies work and how to implement them. It is something I learned while running this company and several other businesses. With my experience, skills, knowledge and strategies, I can help your company succeed. I can create marketing campaigns that are customized to work for you. SEO marketing works when done correctly.

We can create the right marketing strategies for your small business to increase sales and help you grow your company's bottom line for success.

I love helping businesses thrive with the right business strategies. Instead of wasting money on marketing companies that don't work. Reach out to me and put my team to work for you.

Simply start with a FREE Website Analysis. 

Thank you for reading!

Dolly Ferguson

Click Here For Your FREE Website Analysis

Meet The Founder And Owner

Dolly Ferguson

Serial Entrepreneur

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